Developments:

From the Wellpict Inc. in the USA, strawberry variety development program suitable varieties are tested and when proven to be prospective introduced with our group of growers. New inventive production methods are being trailed which will lead to an environmentally save and efficient growing process.

Packaging:    Product is to be packed direct at source under the highest quality standards. When a product is to be handled this is done in a dedicated soft fruit pack house with BRC (British Retail Consortium) certification.

Processing:    Processed strawberries are on offer, either packed in a consumer pack as a healthy snack for at home our while travelling, added with a delicious cream sauce to complete the snack ready to be eaten with an accompanied spork, or in a 500 pack for food service purposes.

Direct lines:     Short lines direct from growers to supermarkets makes the products available at competitive prices for the consumer without endangering a sustainable return for the growers. Transparency in the chain ensures traceability back to the grower / field and upstream the possibility of tracking the product throughout the distribution channels.

Creative solutions communicated direct with growers and customers give the option to meet the customers’ wishes at competitive price structure.

Partner shipping:    The aim is together with grower and customers’ works on a sustainable product supply chain were a correct return on investment is guaranteed for bought parties. Ingredients are high turnover and efficient handling. Product development on varieties, packaging and new products will guarantee an interesting future to come.